My name is Dan and I’m an inbound marketing evangelist. Now, this doesn’t mean I think no other marketing works. But ask yourself this: how do you search for solutions? Because that’s what others do, too. It’s not on billboards, on TV, in phone books or being moved by a radio ad. In general, that old way of getting your message out is dying. Inbound marketing is putting to use tools like content marketing, SEO, social media platforms and email marketing to help spread your message. Then you use tools to analyze your efforts so you can rinse and repeat. That’s why I love inbound marketing.
As a former TV news producer, I’ve been a content creator for thousands of pieces of content. Scripts for an hour of news every morning could fill up my office now, so writing and editing has been my life for a long time. Add into that video experience and my obsession with Twitter, and I fit right in with the inbound marketing crowd.
I work for a community mortgage bank based in the Kalamazoo Michigan area. AmeriFirst Home Mortgage has offices in 10 states, and I run the corporate brand marketing. I’m blessed to have a paid writing gig where I get to use video and social media as tools of my trade.
The bottom line for marketing in this new world is this: If what you’re doing is working for you and you’re happy with the results and the future, then by all means keep doing it. But dabble with the unconventional a bit from time to time. Who knows, maybe a Pinterest audience could help drive leads for your small town restaurant better than the old coupons in the local newspaper.
Welcome to The Inbound Evangelist. Join the revolution!
You can find me in a few places: